Sebagai marketer, wajib hukumnya bagimu untuk mempelajari seperti apa tren digital marketing di tahun 2023 mendatang.. Pasalnya, semua pelaku bisnis kini membawa strategi digital marketing mereka ke level yang lebih tinggi. Supaya tidak tertinggal, kamupun perlu mempelajari tren seperti apa yang lebih inovatif dan efektif untuk mencapai goal bisnismu.
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Let's start with a look at the latest headlines for the global "state of digital": The world's population passed 8 billion on 15 November 2022, and has reached 8.01 billion at the start of 2023. Just over 57 percent of the world's population now lives in urban areas.. A total of 5.44 billion people use mobile phones in early 2023, equating to 68 percent of the total global population.
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Indonesian Digital Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan.The aim of the Indonesian Digital Marketing Journal is to provide original research articles related to key concepts and theories in the digital marketing field. 2776-5997 (e-ISSN)
But talking of ad-supported content, perhaps the biggest beneficiary of lockdown-induced changes in the world's digital behaviours has been the digital advertising industry.Data from Statista reveals that digital's share of total global ad spend has increased by a relative 27.7 percent since 2019, up from 57.4 percent in 2019 to 73.3
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